Reformulation and Creativity

Author: Matija Svetina, University of Ljubljana

Research stage: Individual position statement - keynote

Category: Keynote


The keynote addresses the role of reformulation in a creative process. First, I define the criteria for understanding creativity as a psychological process rather than a product. I then provide several examples to illustrate what problem reformulation is in the psychology of creativity, how different types of problem reformulation contribute to a creative process within an individual, and why problem reformulation is essential in finding innovative solutions to problems. Finally, I discuss different approaches to promoting problem reformulation and creativity, such as problem definition, time latency, perspective taking, and intergenerational/interdisciplinary communication approaches.